April 2011 Eco-Tip: ethical easter eggs
Have you ever thought about the market in Easter Eggs at this time of the year? In the UK we buy more than 80 million eggs, generating sales of around £200 million. Supermarkets use them as a 'loss leader': selling them as cheaply as they can in order to get customers in.
At this time of year it's easy to be attracted by the cheap offers, but let's not forget that behind every Easter Egg stands a farmer and their cocoa farm. Buying an Easter Egg made from fairtrade chocolate is the only way we can be assured that the farmer hasn't been poorly treated. So this month, make sure all your Easter chocolate is fairly traded.
Ruth Valerio, 28/05/2011